We were invited to attend the premiere launch of Elure skin lightening product. It was a grand affair, held at Reflections @ Keppel Bay.
This is the product. It is a topical skin whitening cream– active ingredient: the melanozyme. Many products in the market suppress melanin production– this is one of the first to contain an ingredient, known as lignin, that also breaks down existing melanin. One of its best claims: it is a good alternative to hydroquinone, which has its own adverse effects such as carcinogenicity and skin irritation. In contrast, Elure is superbly non-irritant and safe for long term usage, with good results in clinical trials.
That’s important, isn’t it? 😉